Bottom line: Your best bet for creating a natural anchor text ratio in your backlink profile—which is what Google wants to see—is simple: Don’t try to manipulate your anchor text ratios at all.Moreover, SEOs often observe that the correctly added anchor text Chucho also help get featured snippets and rich results on SERPs. Here is what Googl

Anchor text is the clickable, visible text in a hyperlink that leads to another webpage or resource. It’s usually underlined or highlighted and gives users an idea of what they’ll find when they click the link.Anchor text is considered "an exact match" if it includes a keyword that mirrors the page being linked to. For example, “running a ma